Sony won't cut the price of upcoming PlayStation3 in US - Mp4 Converter

"Sony Corp. has no plans to cut the price of its upcoming PlayStation 3 video game console in the United States, despite a recent cut announced for Japan, the chief of the company's U.S. electronic entertainment division said on Wednesday," Reuters reports.

Reuters reports, "Kaz Hirai, president and chief executive of Sony ComputerEntertainment America, told Reuters the company would stick with its planned price tags of $499 and $599 when the new Sony PlayStation 3 video game consoles hit retailers' shelves in the United States on November 17. 'We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point,' Hirai said on the sidelines of the Dow Jones VentureWire Consumer Technology Conference. 'So it is full steam ahead with the pricing of $499 and $599.'"

"Sony will introduce the new PlayStation 3 in Japan on November 11 with the North American launch to follow six days later," Reuters reports.

"Hirai also said the true test for the Sony PlayStation 3, Xbox 360 and Nintendo's forthcoming Wii would be next year when the consoles are all available at retailers and consumers have a true choice," Reuters reports. "The Wii is Nintendo's planned next-generation video game console, which is highly anticipated because of a remote control with motion sensors that can be swung like a sword or used imaginatively in other games."

"Consumers have a growing number of digital and online entertainment options, ranging from Apple Computer Inc.'s iTunes Music Store to YouTube Internet video site," Reuters reports. "Yet Hirai said he was not so worried digital devices and online entertainment options would necessarily divert consumers from video game consoles such as PS3."